Sage Tip of the Month

“Revenue is cute. Margin is commitment.” 

It’s easy to brag about your top-line revenue—but if your costs are chasing every dollar like they’re in a high-speed car chase, what’s the point? 

We love a strong sales month, but margin is what tells the truth about how your business is actually doing. It’s the difference between “busy” and “profitable,” between “growing” and “spinning your wheels.” 

If you don’t know your margins by service, by client, or by product, here’s your homework: 
- What does it cost you (in time, team, tools) to actually deliver? 
- What’s your gross margin vs. net? 
- Which offers are keeping the lights on—and which are just keeping you up at night? 

Commit to margin. It’s the difference between being booked out and burned out.